Zynga Will Bring Online Gambling to the Masses, CEO Claims

Zynga CEO Mark Pincus insists that Zynga will help bring the online gambling industry to the next level.  His company’s share price has seen a 15 percent jump in the past couple of days, fuelled, at least in part, by news that the state of Nevada will now allow interstate Web gambling.

From Cnet.com:

Instead of aiming for serious gamblers, Pincus said Zynga wants to introduce real-money gaming to a mass market in the same way it introduced social gaming to the general public.
"We're not the company to win the hardcore real-money gamers," he said. "But we think we are for the mass market audience."

Zynga is likely to get a further boost in its share price this week when New Jersey Governor Chris Christie is widely expected to sign a measure into law legalizing Web gambling in his state.

- Aaron Goldstein, Gambling911.com